Their latest cash raising efforts will go towards upgrading their technology and build their brand, to meet their target of serving 12,500 customers by next year. Countdown is making a play for the home-delivered fruit-and-veg box market, trialling delivery of boxes of its Odd Bunch seasonal produce such as potatoes, capsicums, mandarins and onions. According to the company they have 3000 people on a waiting list. They currently deliver to over 1,600 homes in South London, and 85 offices. Oddbox launched in 2016, after the founders were inspired by the wider use of misshapen produce while on holiday in Portugal. Enter Wonky Box, a food-rescue enterprise that is not only saving wonky fruits and vegetables from becoming waste, but is also helping growers, consumers and. Families keen to start eating a healthier diet in 2016 will be able to do so for less in the coming months. “We believe wholeheartedly in our wonky fruit and veg scheme and we’re looking forward to bringing it to more people.We won’t stop there though, our mission is to fundamentally shift food standards and eventually, normalise wonky produce and we need everyone to get involved.” Now boxes of wonky veg will be trialled at 128 stores for £3.50 a throw. The support we have had from customers and investors has been phenomenal and we can’t thank them enough. California-based Imperfect Foods has a similar business. STILL GOOD: New start-up, Good & Fugly, boxes misshapen fruit and vegetables directly from growers and delivers boxes of fresh produce to consumers. The farmers are paid a fair price and 10 per cent of their sales go to tackling food poverty through their partner City Harvest.Įmilie Vanpoperinghe, Oddbox co-founder said: “We are incredibly humbled to have exceeded our investment target in such a short space of time. Begun with four employees in 2018, Misfits raised 200 million from investors in 2021, and by year’s end had a valuation of 2 billion. Their weekly veg boxes use fruit and veg that don’t meet supermarket or retail specification and would otherwise have been wasted. Owners of the company initially sought £350,000 to help grow its operations but were given an extra boost after being backed to the tune of £520,000 following a crowdfunding effort.

Britain’s largest independent wonky veg box scheme is branching out to 15 more London postcodes after raising over half-a-million pounds.ĭelivering misshapen veg to customers’ doors, Oddbox are hoping to cover more of London by expanding form their South London customer base, to the east and west of the capital. Asda’s Wonky Vegetable brand - a family sized box which includes nine in-season misshaped vegetable lines - is priced at £3.50 per box - 30 cheaper than standard lines.

Misshapen veg box